{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5e8da3da5393dcf93bd5f004/5f460b98c597ab74a7f49507?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#17－Expert Corner: Building Bridges Through Layered Communication ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5e8da3da5393dcf93bd5f004/1735842007366-541eb001-616f-45a7-aca3-457bde82c958.jpeg?height=200","description":"<p>The Moving Beyond Your Tribe podcast is now Public Figure Society Podcast</p><p><br></p><p>Communication is one of the most crucial elements of the world we live in today. In order to amplify our message in a clear, concise, and well thought out manner, it’s always beneficial to have a group of intelligent individuals driving the meaning home and creating lasting impact in the minds of the public.&nbsp;&nbsp;</p><p><br></p><p>My guest today is one who has carved out a career to defy and break through the barriers that are so often keeping the community from receiving much-needed information on topics within the scientific field. Anne Steenstrup-Duch works as a Communications Director at one of the largest independent research companies across all of Europe, <em>‘Sintef'</em>, and is also an active contributor to further developing research for clean energy that is built to be environmentally conscious and sustainable.&nbsp;&nbsp;&nbsp;&nbsp;</p><p><br></p><p>In this episode, we discuss some of the work Anne has undertaken on the <strong>fake snow campaign</strong> throughout Norway, what inspired her to become a better communicator with the likes of prominent politicians, researchers and scientists, and what she has learned through the process of regularly maintaining and contributing to the <em>‘Sintef'</em> blog.&nbsp;</p><p><br></p><p>To learn more, tune in to Episode 17 of Moving Beyond Your Tribe!</p><p><br></p><p><strong>Some Questions I Ask:</strong></p><ul><li>Could you talk a bit about your background within science and how you obtained a communications role? (2:10)</li><li>What did you learn from the work you did on the <strong>fake snow campaign?</strong> (9:37)</li><li>How do you tackle the process of inciting change, particularly as so many people out there are too stubborn to listen to a scientific perspective? (10:45)</li><li>How do you create content that creates a bridge between dense scientific information and the public’s comprehension of it? (20:52)</li><li>How would you define <em>‘Science Communication’?</em> (24:20)</li><li>What are your thoughts on Covid-19 and how it has affected the layers of communication within your industry? (32:18)</li><li>How do you create credibility within your company and separate yourself from the false information that so many people are believing surrounding the Coronavirus? (34:53)</li><li>What advice would you give to someone wanting to reach out to the scientific community and branch outside of their own tribe? (36:20)</li><li>Do you have any <em>‘life hacks’</em> that you can share with my listeners? (37:37)</li></ul><p><br></p><p><strong>In This Episode You Will Learn:</strong></p><ul><li>How climate change and emotion impacted the development of the <strong>fake snow campaign</strong> at <em>‘Sintef’</em> (4:01)</li><li>The layers that are present within science communication roles &amp; Why Anne places emphasis on <strong>transparency</strong> within her work (6:46)</li><li>Anne’s insights into how her marketing is adapted to suit the target markets her company is trying to get through to (11:38)</li><li>Why Anne values <em>quality readers</em> when it comes to blogging (13:18)</li><li>What inspired the creation of the <em>‘Sintef’</em> blog (15:00)</li><li>How Anne helps the public <strong>accept</strong> and <strong>understand</strong> science (25:02)</li><li>Anne’s explanation of <em>‘OSHA’</em> wind research &amp; How she brought prominent politicians and researchers together to increase its visibility (26:07)</li><li>How Covid-19 has increased scientists’ ability to cooperate across borders (33:57)</li></ul><p><br></p><p><br></p><p><strong>Connect With Anne Steenstrup-Duch:</strong></p><ul><li><a href=\"https://www.linkedin.com/in/annesteenstrupduch/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a></li><li><a href=\"https://twitter.com/tvitreanne\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a></li><li><a href=\"https://www.sintef.no/\" rel=\"noopener noreferrer\" target=\"_blank\"><em>‘Sintef’</em> - Website</a></li><li><a href=\"https://blog.sintef.com/\" rel=\"noopener noreferrer\" target=\"_blank\"><em>‘Sintef'</em> - Blog</a></li><li><a href=\"https://www.sintef.no/energy_2019/#\" rel=\"noopener noreferrer\" target=\"_blank\"><em>‘Sintef Energy’</em></a></li></ul><p><br></p><p><strong>Resources:</strong></p><ul><li><a href=\"https://blog.sintef.com/how-to-write-a-science-blog/\" rel=\"noopener noreferrer\" target=\"_blank\"><em>Article: ‘How To Write A Science Blog’ Author, Anne Steenstrup-Duch</em></a></li><li><a href=\"https://blog.sintef.com/sintefenergy/bioenergy/dont-burn-your-christmas-tree-in-the-fireplace/\" rel=\"noopener noreferrer\" target=\"_blank\"><em>Article: ‘Don’t Burn Your Christmas Tree In The Fireplace!’ Author, Morten Seljeskog</em></a></li><li><a href=\"https://blog.sintef.com/sintefenergy/bioenergy/dont-burn-your-christmas-tree-in-the-fireplace/\" rel=\"noopener noreferrer\" target=\"_blank\"><em>Article: ‘What Are Phase Change Materials?’ Author, Alexis Savault</em></a></li></ul>","author_name":"Torund Bryhn"}