{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5e8da3da5393dcf93bd5f004/5f06c6e472a36a68b883c488?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#11－Expert Corner: Creating Diverse Workplaces & The Core Of Connection","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5e8da3da5393dcf93bd5f004/1735841747112-48a9e41b-9499-4748-8290-c1875b7bb35d.jpeg?height=200","description":"<p>The Moving Beyond Your Tribe podcast is now Public Figure Society Podcast</p><p><br></p><p>Are you someone who challenges the traditional ideals of what leadership should look like? Do you want to learn more about how connection is at the heart of every workplace? Join me in this episode where I have the privilege of speaking with Global Communications Solutions Lead at Facebook, Abby Guthkelch!&nbsp;&nbsp;</p><p><br></p><p>We discuss Abby’s approach to diversity and collaboration, trends that have come to the forefront during Coronavirus, and why so many company cultures need a rehaul. The way leadership looks is changing and it’s up to those at the top to adapt to those changes and lead with honesty and authenticity. It will only benefit the people you work with and allow them to see you as someone who is relatable and understanding of their needs.&nbsp;</p><p><br></p><p>Tune in to episode 11 of Moving Beyond Acronyms for a more in-depth look into Abby’s story and to learn more about the art of connection within businesses!&nbsp;</p><p><br></p><p><strong>Some Questions I Ask:</strong></p><ul><li>What led you to a career in communications and marketing? (2:41)</li><li>How did you become involved with projects surrounding communications while working as a PA? (5:07)</li><li>How did you discipline yourself to be diverse in your workplace? (10:04)</li><li>Have you made any mistakes during your hiring process? (14:13)</li><li>What are the ways in which you nullify the friction that arises within your team? (15:15)</li><li>How do you apply your collaborative mindset to a team structure? (18:20)</li><li>What do you do at Facebook? (20:27)</li><li>How do you challenge leaders that have such a corporate approach? (33:28)</li><li>How would you define thought leadership? (36:11)</li><li>What are the new rules of engagement at your workplace during Covid-19? (39:28)</li><li>What is one commercial, advertisement, or word that has had the most impact on you? (47:51)</li></ul><p><br></p><p><strong>In This Episode You Will Learn:</strong></p><ul><li>The team effort behind the numerous awards Abby has won in her field (7:27)</li><li>Why diversity within Abby’s team is so important (8:36)</li><li>How Abby distinguishes genuine candidates during her recruitment process (12:09)</li><li>Emerging trends that are prevalent at Facebook right now (22:03)</li><li>The percentage of workers that are <em>‘deskless’</em> &amp; What that dynamic looks like (25:09)</li><li>How connection is at the center of every work environment (28:24)</li><li>Why company heads’ should lead with personality and honesty (31:03)</li><li>A breakdown of Abby’s tagline (46:57)</li></ul><p><br></p><p><strong>Connect With Torund Bryhn:</strong></p><ul><li><a href=\"https://www.linkedin.com/in/torund/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a></li><li><a href=\"https://twitter.com/Torund\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a></li><li><a href=\"https://www.instagram.com/torundb/\" rel=\"noopener noreferrer\" target=\"_blank\">Instagram</a></li></ul><p><br></p><p><strong>Connect With Abby Guthkelch:</strong></p><ul><li><a href=\"https://www.linkedin.com/in/abbyguthkelch/?originalSubdomain=uk\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a></li><li><a href=\"https://www.instagram.com/guthka/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\">Instagram</a></li><li><a href=\"https://twitter.com/guthka\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a></li></ul><p><br></p><p><strong>Resources:&nbsp;</strong></p><ul><li><a href=\"https://www.amazon.com/Fanocracy-Turning-Fans-into-Customers/dp/0593084004\" rel=\"noopener noreferrer\" target=\"_blank\">Book - “Fanocracy: Turning Fans Into Customers And Customers Into Fans” Author, David Meerman Scott</a></li></ul>","author_name":"Torund Bryhn"}