This week on The Mistakes That Shaped Me, we sit down with Pancho, CEO of Forty Winks and former PUMA exec, to talk leadership, burnout, and why sleep is non-negotiable.
Pancho shares how sacrificing rest for results was a mistake that nearly cost him—and how he now sees sleep as a key part of high performance. We explore his mindset shift from being purely outcome-focused to embracing the messy, uncomfortable journey of leadership.
He also talks about The Mistake Book, his tool for creating space to fail, learn and grow, and why there’s no real finish line in business—just a chance to keep improving year after year.
Don’t forget to check out the CX Retreat by Ashton Media, Pancho delivered a standout talk at the 2024 event, the kind of session you can only get at the retreat.
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