{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5e8cc68ecb8c79bf280df462/5e8cc6bce6d129234570b456?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Joe and John Gaither on Differentiating Your Product [Episode 315]","description":"<p>This episode is devoted to educating consumers. Learn how to differentiate your product from the rest on this episode of <em>Tell Me Something Good About Retail. </em></p><p> </p><p>-----</p><p>Key Links</p><ul><li style=\"font-weight:400;\"><a href='https://www.linkedin.com/in/joe-gaither-9606b021/'>Joe</a> Gaither LinkedIn</li><li style=\"font-weight:400;\"><a href='https://www.linkedin.com/in/john-gaither-785a574/'>John Gaither LinkedIn</a></li><li style=\"font-weight:400;\"><a href='https://feetures.com/'>Feetures</a> Website </li><li style=\"font-weight:400;\"><a href='https://www.fieldagent.net/'>Field Agent:</a> https://www.fieldagent.net/</li></ul><p>-----Educating the Customer</p><p>Experiencing the product is the first step in marketing. </p><p> </p><p>How to Differentiate Your Product from the Rest </p><p>Selling customers on the benefit of the socks otherwise you’re doing the customer a disservice. </p><p> </p><p>Sock vs. Shoe Ratio </p><p>Selling the product to make “add ons” even more comfortable. </p><p>More details at: </p><p>https://www.retaildoc.com/podcast/315joe-and-john-gaither-on-differentiating-your-product</p><p> </p><p>Signup for our weekly newsletter here <a href='https://www.retaildoc.com/newsletter-signup-old'>https://www.retaildoc.com/newsletter-signup-old</a> </p><p>Tell Me Something Good About Retail is a product of <a href='https://www.retaildoc.com'>The Retail Doctor </a>and is produced by <a href='https://simplermedia.com'>Simpler Media Productions</a>.</p>","author_name":"Bob Phibbs, The Retail Doc"}