{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5e8b8c94786ddb4f412e0dec/6ae0876da43e9c56af41330e?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Gülfem Toygar, Amazon – The Next Chapter of Swedish E-commerce","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5e8b8c94786ddb4f412e0dec/1793099579485-0af61b75-6e0e-4575-b4b2-21dfae4a625a.jpeg?height=200","description":"<p>Six years after launching in Sweden, Amazon is becoming an increasingly important player in Swedish e-commerce. Gülfem Toygar, Country Manager of Amazon Sweden, joins Detaljhandelspodden to discuss what has surprised her about the Swedish market, how shopping habits are changing and why Amazon offers Swedish brands an opportunity to reach customers around the world. We also explore the importance of selection, fast deliveries and Prime, and how AI is transforming the shopping experience. And how far away are we from a future where AI does the shopping for us?</p><p><br></p><p>Contents</p><p>02:00 From e-commerce entrepreneur to Country Manager of Amazon Sweden</p><p>07:00 Sweden&#39;s digital maturity and love of pickup points came as a surprise</p><p>13:00 Amazon&#39;s underestimated potential as a gateway to global markets for Swedish brands</p><p>15:00 Selection and speed, Amazon&#39;s key advantages for Swedish consumers</p><p>17:00 Swedes are embracing one-stop shopping and buying more per order</p><p>21:30 Why should Swedish brands sell on Amazon?</p><p>27:00 Prime and fast deliveries build customer loyalty</p><p>31:00 How AI helps consumers make better purchasing decisions</p><p>36:00 When will AI start shopping for us?</p><p>38:00 Amazon&#39;s ambition – reaching every Swedish consumer</p>","author_name":"Jonas Arnberg och Magnus Ohlsson"}