Is Norway prepared for the personalised future of healthcare? What will it take for Norway to succeed? Bogi Eliasen, Director of Health, Copenhagen Institute for Futures Studies, believes Norway has a huge potential in implementing personalised medicine, as long as Norway put the individual in the center, make sure it has a public health benefit, and make sure that it’s commercially viable. (Due to the special circumstances, this recording was done via video link, which could affect the sound quality.)