{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5e6e96d1abbcafac647b980a/5eb3334c6491b8c813fafdc3?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Daniel Käfer - Ooredoo Director, Facebook Country Manager DK and Author","description":"<p>Daniel Käfer is this week's Nordic Future Maker. Daniel is now based in Doha, where he works as Group Director for telecom giant Ooredoo, overseeing strategic digital marketing across a wide region. Prior to this he was Country Manager for Facebook in Denmark and he's just published a new book called 'Release the Brakes On Growth - Growth Transformation through a marketing lens.'.</p><p><br></p><p>Daniel and I talk for just over 20 minutes and we discuss a number of different things, focussing on how to use digital media most effectively:</p><p><br></p><ul><li>A bit about Daniel's background and what he does now</li><li>Working in Doha vs working in the Nordic Region</li><li>Intro to Daniel's book and the concept of Growth Transformation + how the word 'digital' scares people</li><li class=\"ql-indent-1\">5 trends that people need to be on top of: 1) Friction, 2) Lack of Ad Attention, 3) Artifical Intelligence, 4) Mobile first, 5) Ever increasing speed of media innovation</li><li>Summary of Growth Transformation and how the process will never end!</li></ul><p><br></p><p>Daniel's book is available on Amazon (and other sites) here: <a href=\"https://www.amazon.com/dp/B0874XY36Q/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.amazon.com/dp/B0874XY36Q/</a></p>","author_name":"Nick Burcher"}