Over the last few weeks, LaLiga has made a huge effort to keep its fans engaged and to promote its partners worldwide, with a FIFA20 competition involving real LaLiga players representing their clubs, an online festival that brought football and music stars together to raise more than €600,000 to fight coronavirus and three new TV programmes that allowed the league’s global audience to peak into how players were dealing with the lockdown.
While clubs prepare to resume training ahead of a potential restart of the competition, we talk to its Managing Director in South East Asia, Iván Codina, about the lessons learned while filling the void left by the COVID-19 lockdown and the challenges and opportunities that lie ahead for both the sport and the industry.