{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5e5bb446df501a0b22943a06/5e5bb49f13b6828a4aaadd53?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Better Mousetrap","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5e5bb446df501a0b22943a06/4316d0d325823827b7c183ff3c1e33e3.jpg?height=200","description":"<p>ENCORE  It’s the perennial dream: build a better mousetrap, and the world will beat a path to your door.  We go to San Jose’s famed Tech Museum to learn what it takes to turn a good idea into a grand success.</p>\n<p>Remember the Super Soaker squirt gun?  Hear how its inventor is now changing the rules for solar energy. </p>\n<p>Where do good ideas come from?  A Eureka moment in the bathtub?  We’ll find out that it doesn’t happen so quickly – or easily.</p>\n<p>And finally, the life cycle of society-changing technologies, from the birth of radio to the future of the Internet.  </p>\n<p>Inventions, inventors and innovation: all part of the mix on “Better Mousetrap.”</p>\n  Guests:\n<ul>\n          <li><a href=\"http://www.stevenberlinjohnson.com/\">Steven Johnson</a> - Author of <i><a href=\"http://www.amazon.com/gp/product/1594487715?ie=UTF8&tag=arweal-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=1594487715\">Where Good Ideas Come From: The Natural History of Innovation</a></i></li>\n          <li><a href=\"http://www.johnsonrd.com/ie/lj/ljprofile.html\">Lonnie Johnson</a> - Inventor and former NASA engineer; CEO of Johnson Research and Development Company</li>\n          <li><a href=\"http://timwu.org/\">Tim Wu</a> - Professor of Communication Law at Columbia University and author of <i><a href=\"http://www.amazon.com/gp/product/0307269930?ie=UTF8&tag=arweal-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0307269930\">The Master Switch: The Rise and Fall of Information Empires (Borzoi Books)</a></i></li>\n<li><a href=\"http://www.thetech.org/about/press/index.php?id=236\">Alana Connor</a> - Vice President Content Development, The Tech Museum, San Jose</li>\n</ul>\n<p><a href=\"http://www.seti.cl/podcast-del-instituto-seti-una-mejor-ratonera/\">Descripción en español</a></p>\n<p>Originally released February 7, 2011</p>","author_name":"Seth Shostak, Molly Bentley, SETI Institute"}