How can creators avoid being creatively trapped by the audiences they worked to build? Where is there space for creators to take risks?
Zine writer Matt Klein discusses his first-ever printed edition: Audience Capture. Klein explains the social theory behind the phenomenon, what happens to creators and audiences when audience capture is taken to its extreme, and how creators can resist becoming stuck. Klein’s insights help to empower creators and audiences to create a healthier landscape between creators and audiences.
📰 You can order Audience Capture now.
🗳 Vote for Zine in this year’s Webby Awards!
About Matt Klein
Matt Klein heads the foresight practice at Reddit where he studies culture and helps brands across all verticals identify emerging social shifts and author future-proofing business strategies.
As a quantitative futurist with a decade of experience in trend forecasting, marketing and innovation, Matt has consulted with the United Nations and Fortune 100 businesses, to venture capital investors, TV producers, and startups on what comes next. With a background in CyberPsychology and Memetics, Matt’s POV is rooted in the psycho- and sociological implication of emerging tech.
Keep up with Matt Klein
Show Notes and Resources:
The Presentation of Self in Everyday Life - Erving Goffman
Rick Rubin: The audience doesn’t know what they want - 60 Minutes
🔮 Digital Void’s Memes, Myths, and Magic premieres at Caveat on Saturday, April 29, at 7:00 PM ET! Join a prolific speaker lineup as we explore the ways memes, myths, and magic influence our world in a digital age. From AI ethics to historical creepypasta trends - you’ll hear from a range of experts about how we can make sense of digital culture in live communities.
Featuring: Kelsey Weekman, Abby Govindan, Annie Rauwerda, CT Jones, Moises Mendez II, Alex Petros, Morris Kolman, Ryan Broderick, and Jamie Cohen. Tickets are now available.
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