{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5e36a6ccfccc2d133afbdc8b/5e36a6e8fccc2d133afbdc8d?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How to use (Video) Games for your Marketing","description":"<p>We will explore how marketers are able to use gaming to reach their marketing goals.&nbsp;</p>\n<p><strong>Sources and relevant articles:</strong></p>\n<ul>\n <li><a href=\"https://sesf.ch/\">Swiss Esports Federation</a></li>\n</ul>\n<p><br></p>\n<ul>\n <li><a href=\"https://newzoo.com/insights/articles/the-global-games-market-will-generate-152-1-billion-in-2019-as-the-u-s-overtakes-china-as-the-biggest-market/\">Global amount of gamers</a></li>\n  <li><a href=\"https://deadline.com/2018/07/film-industry-revenue-2017-ibisworld-report-gloomy-box-office-1202425692/\">Revenue of US movie Industry</a></li>\n  <li><a href=\"https://www.limelight.com/resources/white-paper/state-of-online-gaming-2019/\">Time spend gaming</a></li>\n  <li><a href=\"https://steamtime.info/\">Steam hours gamed “hall of shame”</a></li>\n  <li><a href=\"https://steamdb.info/graph/\">Mosted played games on steam</a></li>\n  <li><a href=\"https://www.pewresearch.org/fact-tank/2018/09/17/5-facts-about-americans-and-video-games/\">Pew Research: Americans that play video-games</a></li>\n  <li><a href=\"https://www.theguardian.com/technology/2014/jul/03/six-of-the-best-product-placement-video-games\">Product Placement in Games- Examples</a></li>\n  <li><a href=\"http://arno.uvt.nl/show.cgi?fid=115709\">Paper on Product Placement in Gaming</a></li>\n  <li><a href=\"https://www.gamespew.com/2018/08/its-time-for-game-companies-to-embrace-product-placement-advertising/\">General view on Product Placement and Naming Sponsorship in games</a></li>\n  <li><a href=\"https://www.vg247.com/2019/01/02/product-placement-games-advertising/\">Eight times in-game adverts and product placements in games went too far</a></li>\n  <li><a href=\"https://www.themonetizr.com/\">A Tool to combine real life products with your game</a>&nbsp;</li>\n  <li><a href=\"https://medium.com/@MartinsBratuskins/12x-higher-engagement-with-in-game-brand-product-placement-d6c0958514a2\">Higher engagement with in game brand product placement</a></li>\n  <li><a href=\"https://admob.google.com/intl/de/home/resources/rewarded-ads-win-for-everyone/\">Google Ads: Rewarded adds embedded in Mobile Games</a></li>\n  <li>Agencies to connect with Gaming Influencers <a href=\"https://knowscope.com/#our-mission\">1</a> | <a href=\"https://gameinfluencer.com/\">2</a> | <a href=\"https://twitch.upfluence.com/\">3</a></li>\n  <li><a href=\"https://www.getader.com/\">Esport Marketing Agency</a></li>\n  <li><a href=\"https://twitchadvertising.tv/ad-products\">Advertisment on Twitch</a></li>\n  <li><a href=\"https://www.bigindiepitch.com/ \">Sponsor Indie Developers</a></li>\n  <li><a href=\"https://www.eurogamer.net/articles/2013-02-01-shooters-how-video-games-fund-arms-manufacturers\">Gun-Licencing for video games</a></li>\n</ul>\n<p><br></p>","author_name":"Thomas Jedelhauser"}