{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5e31a9ccb1818a62286aa357/5e31a9eeb8e4430734e55c80?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#24 David Sandström: Creating a Brand that People Talk About","description":"<p>Tune in to hear from the CMO at the global fin-tech unicorn, Klarna. He is the man behind the Snoop Dog branding and essentially making marketing a bank fun (it's possible, trust us). </p> <p>David shares some insightful trends and emphasizes that leaders should look to incorporate marketing influencers, whether celebrity or social media, to maximize attention, create trust and relatability.</p>","author_name":"Oslo Business Forum"}