{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5e318f6f13efe6e43cd95245/5e318fb37b23175c3296d021?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"[EP 79] Nikki Elledge Brown Answers: How do you get into a writer's mindset?","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5e318f6f13efe6e43cd95245/c60be6ac3e708a3b8905c06b6854f160.png?height=200","description":"<p>The power of creating a \"copy bank\" to get inside your dream customer's head</p>\r\n<p>Why it's so important to speak your customer's language</p>\r\n<p>How to get people to \"hear\" you before they hire you</p>\r\n<p>Why you need to keep the purpose of what you're creating in mind before you ever start writing</p>\r\n<p>The power of patience & giving yourself permission</p>\r\n<p>Why mindset matters more than you think</p>\r\n<p>How to know whether or not your copy is hitting the mark</p>","author_name":"Jill and Josh Stanton: Online Entrepreneurs, Podcasters and Bloggers"}