Every sales conversation with a client is different, of course, but not as different as you might imagine. Underpinning most successful sales conversations is a four-step structure and, through following the structure, you will have good calls and meetings with prospective clients more consistently. What are those steps? And do they always come in the same order? Our host, Paul Owen, is joined in this episode by Tanya Uniacke and Jamie Lester to discuss the benefits of a structure to sales interactions and share thoughts on winning ideas for the beginning, middle and end of productive conversations with prospective clients.