The first step of a sales conversation is the shortest part, it’s the easiest part to prepare and it’s the easiest to practise. However, it remains the hardest part to do when you first start selling. Our host, Paul Owen, is joined in this episode by Catherine Schalk and Ben Rowland as they discuss how to create the best first impression when starting conversations, whether over the phone or face-to-face. Get the first few seconds right and you’re in with a chance of success; get it wrong and things finish pretty quickly. Getting names right helps too!