With 20 years’ sales experience, Catherine Schalk is a certified coach, speaker and trainer for The John Maxwell Company. She also runs her own sales enablement business - Inkwazi Communications - and has been involved in over 3,000 sales enablement initiatives across the globe. In 2015, Catherine was named the Top Female Executive for Excellence in Professional Training and Coaching. In this episode, Paul Owen asks Catherine about the lessons learnt early in her sales career in South Africa (including the warning about 3 strikes and you're out!) and how those lessons enabled to build her own successful company working with sales professionals across the world.