In 2018, Switch4Good - a PSA campaign aimed at informing people about the health risks associated with dairy products - launched with a commercial during the closing ceremony for the Olympics. Unbelievably, the ad was yanked from the air before it reached the West Coast following complaints by the dairy industry. Luckily, they fought their way back to become one of the foremost nonprofits advocating for a healthy plant-based diet, reaching more than 95 million people in just the past six months.
We’re joined by Rachael Adams, Olympic Volleyball player and Switch4Good ambassador, to chat about the initiative and how nixing dairy changed her life… and how she’s inspired other athletes to do the same.
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