{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5df8a84fbaa75740580001f1/5ef37e9ffb6ba156203a764a?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Challenging Cotton Underwear ft. Alexander Clementine ","description":"<p><strong>We're back with Series 3, this time recorded from isolation. As we delve into a virtual recording of our latest series, we spark conversations around sustainability that we think make sense.&nbsp;</strong></p><p><br></p><p>This week we're joined by: Alex and Freya, the co-founders of Alexander Clementine, a revolutionary underwear brand that uses seaweed instead of cotton. Listen in as we learn about their unique silk-like Tencel and Seacell™ blend, which is not only softer than cotton but uses 95% less water in its production giving it a huge edge over traditional cotton underwear. We discuss what it's like to launch a business during lockdown and their thoughts on the future of sustainable consumption. </p><p><br></p><p>Check out&nbsp;<a href=\"https://alexanderclementine.com\" rel=\"noopener noreferrer\" target=\"_blank\">Alexander Clementine</a>, and don't forget to check out what we're up to&nbsp;<a href=\"https://www.instagram.com/get_homethings/\" rel=\"noopener noreferrer\" target=\"_blank\">here</a>.</p><p><br></p><p>Love + Sense,</p><p>Homethings</p>","author_name":"Homethings"}