{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"Brand expansion, licensing expert and TEDx speaker Pete Canalichio on Buckhead Business Show","description":"Brand expansion, licensing expert and TEDx speaker Pete Canalichio on Buckhead Business Show
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\r\nPete Canalichio
\r\nAuthor Author of “Expand Grow Thrive” brand expansion, licensing expert and TEDx speaker.
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\r\nBefore starting his business career, Pete attended the U.S. Naval Academy where he earned a BS in physics. Pete went on to serve in the Navy as an award-winning aviator and instructor pilot, honing his leadership and decision-making skills as commander of a large multi-engine aircraft and 12-member crew during the height of Cold War tensions.
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\r\nHis “crisis-tested leadership skills” were forged not in a battle with the competition or a challenging business turnaround—although he has certainly excelled in those arenas—but in the dark skies above the Pacific Ocean as he flew a military aircraft whose engine had caught on fire.
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\r\nClear-headed and decisive under extraordinary circumstances, Pete has applied that same leadership style to every challenge and opportunity he has faced in a distinguished executive career with such firms as Coca-Cola, Newell Rubbermaid and most recently, Licensing Brands, the company he founded in 2009.
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\r\nUsing visualization to make your dreams a reality was the subject of a recent TEDx Talk by Pete Canalichio (MBA ’90), founder, principal owner and president of Licensing Brands, Inc.
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\r\n“With each dream, I would picture what I wanted, and I would visualize myself in that place,” says Canalichio. “The visualization gave me the clarity I needed, along with the ambition and courage to risk possible failure. As the saying goes, ‘You can’t make a basket if you never take the shot.’”
\r\nPete began his licensing career at Coca-Cola in 1997 as the Event Licensing Group Manager where he executed multiple programs in support of:
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\r\nThe 1998 Olympic Winter Games in Nagano, Japan
\r\nThe France 1998 FIFA World Cup (soccer)
\r\nMajor NASCAR events throughout the U.S.
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\r\nIn his second year in the role, he led the group to over $50 million in retail sales earning $3 million in royalty revenue for the company. In 1998, Pete working with the diecast licensee, Action Performance, delivered $30 million in retail sales in commemorating the first ever race between Dale Earnhardt and Dale Earnhardt, Jr. at the Coca-Cola 500 in Tokyo, Japan. This is the largest co-branding program on record for Coca-Cola. His contributions that year earned Pete the Greatest Contribution to the Licensing Department award.
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\r\nPete continued his licensing career at Coca-Cola in 2001 as the Licensing & Consumer Activation Director of the 2002 Olympic Winter Games in Salt Lake City, UT. There he directed the development and implementation of all of Coca-Cola’s licensing programs and consumer activation for the Olympic Winter Games. During the seventeen days of the Games Coca-Cola sold over $2 million of licensed product, a 100% increase over the prior Winter Games.
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\r\nFrom 2005 to 2007, Pete served as Director of Global Licensing at Newell Rubbermaid for the Rubbermaid brand. In this role, Pete led a 9 member cross-functional team while managing 17 licensees. In just over two years, wholesale sales grew from $30 million to over $70 million and average royalty rates increased by greater than 2% more than doubling royalty revenue. For his achievements, Pete received the MVP Award for stellar contributions to the Global Licensing department in 2006.
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\r\nIn his final role at Newell Rubbermaid, Pete served as the General Manager of CardScan, where he delivered quick wins while rejuvenating the organizational culture.
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\r\nBefore transitioning to marketing and licensing arenas, Pete earned his MBA from the University of North Carolina Kenan-Flagler Business School where he was a Richard H. Jenrette fellow and salutatorian of his class. Upon graduation,","author_name":"Pro Business Channel"}