{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5dcc39baa20b6b9503a07b26/6ace5c9c2c705f746c1d8eee?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The 'Five Ms of PR' and Practical AI with Steve Turner","description":"<p>Steve Turner is the co-owner and principal of Solomon Turner PR, an award-winning public relations agency he co-founded in 1990, and the author of &quot;PR That Works: Real Strategies. Real Campaigns. Real Results.&quot; With more than 30 years of experience, Steve has helped corporations, nonprofits, and entrepreneurs build stronger brands through strategic public relations and marketing. In this episode, Steve Turner shares current trends in public relations, practical applications for AI, and the &quot;Five Ms of PR.&quot;</p><p><br></p><p><strong>Key Takeaways:</strong></p><p>- Current trends in corporate communication</p><p>- Crisis management tactics</p><p>- Lessons from Tony Robbins&#39; seminars </p><p><br></p><p><strong>Episode Timeline:</strong></p><p>1:35\t\tSteve&#39;s experience with Tony Robbins</p><p>5:00\t\tWorking with Jackie Robinson&#39;s contracts</p><p>6:45\t\tPR campaign for Jackie Robinson&#39;s memorabilia</p><p>10:35\tCurrent trends in PR</p><p>11:22\tCEO reputation management and social media</p><p>14:00\tImpact of AI on PR strategies</p><p>15:45\tThe best way to implement AI in PR</p><p>19:00\tPR firm uses fake avatars to send out releases</p><p>22:45\tSteve&#39;s book &quot;PR that Works&quot;</p><p>26:05\tThe &quot;5 Ms of PR&quot;</p><p>31:10\tSteve&#39;s thought leadership philosophy</p><p><br></p><p><strong>This episode’s guest:</strong></p><p>• <a href=\"https://www.linkedin.com/in/steveturnerpr/\" rel=\"noopener noreferrer\" target=\"_blank\">Steve Turner on LinkedIn</a></p><p>• <a href=\"https://www.amazon.com/s?k=PR+That+Works+Steve+Turner&amp;crid=WDA8CRESUIN1&amp;sprefix=pr+that+works+steve+turner%2Caps%2C582&amp;ref=nb_sb_noss_1\" rel=\"noopener noreferrer\" target=\"_blank\">&quot;PR that Works&quot; on Amazon</a></p><p>• STurner@SolomonTurner.com</p>","author_name":"Global Results Communications"}