Sharon Toerek is a marketing and intellectual property attorney who helps independent marketing, digital, PR, and creative agencies protect their assets and turn their ideas into revenue. She is the founder of Toerek Law, a firm dedicated to marketing agencies, where she focuses on intellectual property, smart contracts, and regulatory compliance. Sharon also hosts The Innovative Agency podcast and serves as a trusted legal partner to agencies and communities across the United States. In this episode, Sharon Toerek shares insights on how agencies can leverage legal strategies to protect their assets, increase profitability, and navigate the evolving landscape of AI and data privacy regulations.
Key Takeaways:
- AI legal implications and recent changes
- Building strong legal foundations for agencies
- Intellectual property protection and monetization
Episode Timeline:
1:45 \tHow Sharon chose her focus on IP law
3:40 \tInteresting clients and creative work in IP law
5:00 \tAgency legal blind spots and risk areas
6:45 \tLegal implications of AI in marketing
8:10 \tRecent legal changes in AI and copyright law
9:20 \tThe parallel between AI regulation and data privacy law
11:00\tConcerns about AI-generated content and copyright infringement
13:25\tFuture of licensing and copyright in AI
15:45\tLegal as a profit center for agencies
16:23\tHow smarter contracts protect IP and increase profitability
19:29\tTod's copywriting pitches
23:35\tConducting a legal audit to eliminate risks
This episode’s guest:
• The Innovative Agency podcast
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