Jen Moss is the Co-Founder and Chief Creative Officer of JAR Podcast Solutions, the powerhouse agency behind podcasts for Amazon, Deloitte, Cirque du Soleil, and The Wharton School. Jen’s background spans journalism, radio, fiction, and theater—and she now helps brands tell meaningful stories that move audiences and shape perception. In this episode, Jen shares expert insights on creating compelling branded podcasts. Discover how to craft authentic stories, engage niche audiences, and leverage creative formats to elevate your brand through podcasting.
Key Takeaways:
- How brands can expand how they think about podcasts
- Matching brand identity to podcast content
- The incredible value of a branded podcast
Episode Timeline:
2:45 \tBrands should be more authentic
3:25 \tWhy are podcasts valuable for brand-building
4:55 \tWhat is the Cirque Du Soleil podcast about?
8:45 \tMatching a brand's identity and spirit to a conversation
10:00\tWhy are most branded podcasts boring?
12:00\tWhat brands really need to ask themselves when starting a podcast
12:45\tRejecting bad podcast ideas
15:30\tHow to make a podcast about insurance
17:45\tHow branded podcasting is like TV in the '50s
18:45\tEntrepreneurs who want to be entertainers
23:00\tHow to market a branded podcast?
27:00\tHalf of your podcast work should be in marketing
This episode’s guest:
• Email: Jen @Jarpodcasts.com
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