Sarah Cullen is the founder of SideCar Public Relations, a nationally recognized full-service communications firm based in Denver. Founded in 2011, the firm works at the intersection of economic development, commercial real estate, and placemaking, offering in-house expertise in public relations, social media, stakeholder engagement, events, digital communications, and more. In this episode, Sarah shares insights on the power of specialization in commercial real estate PR, the importance of human connection in communication, and how the industry is evolving in good (and questionable) ways through AI.
Key Takeaways:
- The importance of specialization in PR
- The downside of AI in PR
- Crisis communication in commercial real estate
Episode Timeline:
2:00\t\tSarah is a cowgirl
4:10\t\tIt's good to use a new part of the brain after work
5:00\t\tWhat's happening at SideCar these days?
7:45\t\tMaking a permanent change in the community
9:15\t\tThe importance of specialization in PR
10:30\tThe problem with being a generalist PR firm
12:20\tSideCar speaks the same language as her clients
13:45\tWhat generalists don't know about commercial real estate?
15:33\tThe importance of crisis communication in commercial real estate
17:45\tPR is becoming more holistic
19:30\tHow AI is changing PR
22:20\tTod's rage against the slop
24:40\tAI can devalue an agency's credibility
26:04\tSarah's thought leadership philosophy
This episode’s guest:
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