{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5dcc39baa20b6b9503a07b26/6a3b2ae0bfa9239037696ecb?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Strengthening Your Reputation Through Executive Visibility Campaigns with Julie Lilliston","description":"<p>Julie Lilliston is Founder &amp; President of Julie Lilliston Communications, an award-winning, nationally certified woman-owned public relations firm in Nashville. It helps businesses enhance their reputation, build their brand, and grow market share. Her firm specializes in executive visibility and thought leadership programs for small businesses. On this episode, Julie discusses how businesses can build their reputations through executive visibility campaigns and the state of women in PR.</p><p><br></p><p><strong>Key Takeaways:</strong></p><p>- How Julie helped save the Treasury Department $450 million</p><p>- The power of thought leadership campaigns</p><p>- The current state of women in PR</p><p><br></p><p><strong>Episode Timeline:</strong></p><p>2:28\t\tWinning the PRSA's Silver Anvil Award for a US Treasury campaign</p><p>3:22\t\tConvincing seniors to go direct deposit</p><p>5:28\t\tThe impact of the direct deposit campaigns</p><p>7:23\t\tWhat's happening at Julie Lilliston Communications</p><p>9:00\t\tThe power of thought leadership campaigns</p><p>10:10\tThe campaigns are focused on media relations</p><p>12:00\tHow to prepare executives for media engagement</p><p>15:10\tComponents of a successful thought leadership campaign</p><p>20:15\tThe state of women in PR and AI's impact</p><p><br></p><p>This episode’s guest:</p><p>• <a href=\"https://www.linkedin.com/in/julie-lilliston-743a157/\" rel=\"noopener noreferrer\" target=\"_blank\">Julie Lilliston on LinkedIn</a></p><p>• <a href=\"https://www.instagram.com/julielilliston/\" rel=\"noopener noreferrer\" target=\"_blank\">Julie Lilliston Communications on Instagram</a></p><p>• <a href=\"https://www.julielilliston.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Julie Lilliston's website</a></p><p><br></p><p>Subscribe and leave a 5-star review:&nbsp;</p><p>https://pod.link/1496390646</p><p>Contact Us!</p><p><br></p><p>•\tJoin the conversation by leaving a comment!</p><p>•\tFollow us on Facebook, Twitter, Instagram, and LinkedIn!</p><p>Thanks for listening!</p><p><br></p>","author_name":"Global Results Communications"}