Lauren Kwedar Cockerell is the founder and president of Kwedar & Co. and host of \"The Impatient Entrepreneur\" podcast. She's a PR strategist who helps entrepreneurs and business leaders turn their expertise into credible, visible brands through thoughtful public relations and clear communication. She works with founders across industries to uncover the stories inside their businesses and turn them into meaningful visibility, thought leadership, and long-term trust. On this episode, she shares the art of storytelling in the manufacturing space, why PR is all about saving jobs, and the lessons she's learned as a podcast host.
Key Takeaways:
- Why PR's job is to help save jobs
- The difference between marketing and PR
- Translating tech for the layman
Episode Timeline:
2:00\t\tPodcasters get bad pitches
2:50\t\tWhat's happening at Kwedar & Co. these days?
4:45\t\tHow Kwedar & Co.is helping to save jobs
6:30\t\tHow Lauren helps manufacturing companies create a clear message
7:45\t\tUsing the \"Thread\" to find a company's core brand
8:45\t\tHow Lauren explains ROI in PR
10:45\tThe difference between marketing and PR
12:00\tPR creates invaluable third-party credibility
14:00\tSome companies want to keep their PR hush-hush
15:30\tTaking complex tech narratives and making them easy to understand
19:10\tThe big lessons Lauren has learned hosting her podcast
20:40\tWhat's Lauren's thought leadership philosophy?
This episode’s guest:
• Lauren Kwedar Cockerell on LinkedIn
• Kwedar & Co.'s free Internal Communications Assessment
• \"The Impatient Entrepreneur\" podcast on iTunes
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