Dorie Klissas is the Founder & President of Dorie Klissas Media and the Chief Marketing and Communications Officer at LiveOnNY. Over her career in PR and as a producer on \"The Today Show,\" Dorie has vetted over 100,000 pitches and knows what makes a story pitchable. In this episode, Dorie Klissas shares the art of creating pitchable stories, the importance of well-organized reporting, and how to manage crisis communications in healthcare.
Key Takeaways:
- Crafting pitchable stories
- Crisis communication strategies in healthcare
- Turning press officers into reporters
Episode Timeline:
2:30\tHow hard was the schedule at \"The Today Show\"?
3:18\tDorie's proudest moments working on \"The Today Show\"
5:00\tStem cell controversy
6:00\tHow does a background in journalism help in PR?
7:00\tHow to create a \"pitchable\" story?
9:25\tThe story of the oyster-catching bird
11:45\tHow to turn press officers into reporters
14:00\tThe importance of well-organized reporting
15:40\tHow to fact-check scientific press releases
17:45\tHow to super-charge media relations during a crisis
19:30\tDorie's COVID reporting
21:45\tDorie's thought leadership philosophy
This episode’s guest:
• Email: Dorie@DorieKlissas.com
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