{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"Maximizing Trust and Credibility Through Research-Driven Content with Becky Lawlor","description":"

Becky Lawlor is the Founder & Principal at Redpoint Insights. She partners with B2B tech firms to elevate their market presence and brand recognition by producing original research and authoritative insights. With over a decade of experience, her approach has helped scale pipeline growth and enhance industry authority for top-tier tech companies such as Adobe, Samsung, IBM, and Fivetran. In this episode, Becky shares how she uses research-based content creation, original data, strategic research planning, and storytelling to help brands build authority. 


Key Takeaways:

- How original research builds credibility

- Why does thought leadership fail?

- Building trust in the AI era


Episode Timeline:

1:25\tHow did Becky get into research? 

4:29\tThe importance of fresh data in B2B marketing

6:08\tWhat's happening right now at Redpoint Insights?

9:50\tHow do you turn data into an interesting story?

12:05\tThe signals that build authority

14:30\tHow do you build trust and credibility in the AI era?

17:00\tPublic opinion on AI

17:40\tWhy does most thought leadership fail?

19:00\tHow to make effective thought leadership


This episode’s guest:

• Becky Lawlor on LinkedIn

• Redpoint Insights


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https://pod.link/1496390646

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Thanks for listening!


","author_name":"Global Results Communications"}