David Barkoe is the Founder & CEO of Carve Communications, and with over 25 years of experience as a PR and digital marketing executive, he has developed, managed, and executed strategic communications and consumer engagement campaigns for some of the world’s most influential brands and innovative startups. In this episode, David shares insights on the virtuous cycle of media relations, the importance of earned media in the AI era, and effective executive communication strategies.
Key Takeaways:
- \tHow David worked with clients in God, sports, drugs, and education simultaneously
- \tThe Virtuous Cycle of Media Relations
- \tExecutive communication strategies
Episode Timeline:
1:45\t\tDavid's first clients were a diverse group
4:15\t\tWhat was the through line to his diverse group of clients?
6:00\t\tWhat's happening these days at Carve Communications?
9:15\t\tWhat is the Virtuous Cycle of Media Relations?
11:30\tLinkedIn is a powerful tool for journalists
12:44\tLLM's love earned media in search results
15:40\tPeople search LLMs for used cars
16:45\tLinkedIn is vital for an executive communication strategy
20:00\tPeople who argue on LinkedIn
21:30\tDavid's thought leadership philosophy
This episode’s guest:
Subscribe and leave a 5-star review:
https://pod.link/1496390646
Contact Us!
•\tJoin the conversation by leaving a comment!
•\tFollow us on Facebook, Twitter, Instagram, and LinkedIn!
Thanks for listening!