Ryan Bowling is the head of two global agencies, THRILL Communications and the newly launched Local Action Marketing, providing on-the-ground marketing services to international sporting associations and brands looking to navigate and activate around major LA global sporting events, such as the 2026 World Cup and the 2028 Olympic & Paralympic Games. In this episode, Ryan shares insights on leveraging global sporting events to create impactful brand stories, navigating international markets, and crafting emotional thrills.
Key Takeaways:
- Strategies for on-the-ground activation during the 2028 Olympics
- Building international partnerships and navigating cultural nuances
- How to have a healthy and productive professional life with your spouse
Episode Timeline:
0:40\tIntroduction to Ryan Bowling
2:00\tPreparing international organizations for the Golden Decade of Los Angeles sports
3:00\tHow Ryan delivers thrills
5:00\tHow to find a brand's story
6:30 \tWhat do you want the audience to feel?
8:30\tInternational brands need to leverage this moment
9:15\tWhy is F1 having a surge in popularity?
10:35\tTelling the amazing Paralympic stories
11:45\tRyan's international team
14:40\tHow will LA's major venues be involved at the Olympics?
16:00\tHow to work with your spouse
19:46\tRyan's thought leadership philosophy
This episode’s guest:
Subscribe and leave a 5-star review:
https://pod.link/1496390646
Contact Us!
•\tJoin the conversation by leaving a comment!
•\tFollow us on Facebook, Twitter, Instagram, and LinkedIn!
Thanks for listening!