{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5dcc39baa20b6b9503a07b26/69f6584b417b02e938bdd9e1?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Optimizing Your Brand for AI Search with Apurva Sarkar","description":"<p>Apurva Sarkar is head of AI strategy at DKC Analytics, where he develops and executes comprehensive technical page optimizations, content creation strategies, and online brand-building opportunities for multiple clients. On this episode, he discusses the how brands can adapt their strategies to stay visible in a rapidly changing AI-driven search environment.</p><p><br></p><p><strong>Key Takeaways:</strong></p><p>- Strategies for brand visibility in AI search</p><p>- The role of social media and user-generated content in AI visibility</p><p>- AI search market share and trends</p><p><br></p><p><strong>Episode Timeline:</strong></p><p>1:25\t\tThe evolution of AI in search</p><p>2:50 \tWhat's happening at DKC Analytics these days?</p><p>4:00\t\tWhat are the most popular AI search engines?</p><p>5:00\t\tTod was fooled by an AI hallucination</p><p>6:10\t\tDKC's AI Evolution search strategy</p><p>8:15\t\tThe first steps in creating an AI strategy</p><p>9:15\t\tAI search loves Reddit</p><p>12:45\tAI is pulling from non-traditional sites</p><p>16:40\tBasic practices for AI search</p><p>18:05\tDoes Google squash AI content?</p><p>21:20\tHow do people get a free audit from DKC?</p><p><br></p><p><strong>This episode’s guest:</strong></p><p>•&nbsp;<a href=\"https://www.linkedin.com/in/apurva-sarkar/\" rel=\"noopener noreferrer\" target=\"_blank\">Apurva Sarkar on LinkedIn</a></p><p>•&nbsp;<a href=\"https://dkcnews.com/\" rel=\"noopener noreferrer\" target=\"_blank\">DKC Analytics</a></p><p>• For a free trial email: Apurva Sarkar@DKCNews.com</p><p><br></p>","author_name":"Global Results Communications"}