{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"Why PR Must Support Journalism in a Changing Media Landscape with Erin Dolin","description":"

Erin Dolin is the Executive Vice President of The Fletcher Group, a PR and content marketing agency that drives action and long-term impact. As a former journalist and reporter, she has a unique view of the current media landscape, which she recently discussed in a compelling blog post titled \"Earned Media's Moment Comes with a Responsibility,” which she discusses on this episode.


Key Takeaways:


- The role of PR in supporting journalism

- The future of journalism

- Challenges in online publishing and content distribution


Episode Timeline:


1:00 \tErin is a voracious reader

4:45\t\tPR needs to take responsibility as journalism struggles

7:15\t\tThe importance of sponsored content

9:30\t\tSponsored content shouldn't read like an ad

10:15\tAudiences don't mind sponsored content

11:10\tWhat does the future of journalism look like?

13:30\tThe advantage of smaller outlets

14:10\tProblems facing online publishing

17:15\tHope for the future of online publishing

18:45\tWhy do journalists have an advantage in PR?

21:00\tTod's thoughts on press releases

25:00\tErin's thought leadership philosophy


This episode’s guest:


• Erin Dolin on LinkedIn

• The Fletcher Group


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https://pod.link/1496390646

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Thanks for listening!



","author_name":"Global Results Communications"}