Jodi Holzband is the founder of Classic Bart PR + Communications. A 20-plus-year PR veteran, Jodi started her company to help B2B technology companies cut through the noise, tell stories that appeal to their target audiences, and increase brand recognition. In this episode, Jodi shares her insights on effective B2B PR strategies, the importance of storytelling, and how startups can leverage research and awards to build credibility.
Key Takeaways:
- B2B PR strategies for tech companies
- Working with high-growth companies
- Using awards to showcase growth
Episode Timeline:
1:10\t\tJodi's Google problem
2:25\t\tOverview of Classic Bart PR's client focus and recent successes
4:05\t\tJodi's approach to client selection
5:10\t\tAll of Jodi's clients are high-growth companies
6:20\t\tHow the INC 5000 companies are chosen
7:45\t\tAwards are great for AI search
10:30 \tWhen should startups start paying for PR?
12:30\tFinding a company's unique story
17:00\tJodi's B2B software PR tactics
19:30 \tThe importance of reusing content
22:30 \tJodi's thought leadership philosophy
This episode’s guest:
• Classic Bart PR + Communications
Subscribe and leave a 5-star review:
https://pod.link/1496390646
Contact Us!
•\tJoin the conversation by leaving a comment!
•\tFollow us on Facebook, Twitter, Instagram, and LinkedIn!
Thanks for listening!