Yury Molodtsov is the COO & Partner at MA Family, leading communications for tech companies such as Miro and Flipper Zero. He's also the creator of Five Finds, a weekly newsletter about the interesting things he discovers at the edge of the Internet. In this episode, Yury shares how startups should approach PR, crisis communication, and how to build a successful newsletter.
Key Takeaways:
- How to create a successful newsletter
- Why AI is no longer a differentiator
- Effective crisis communication strategies
Episode Timeline:
1:30 Why newsletters should be niche
3:50 Who is Yury's target audience?
4:55 Yury's favorite fact
6:10 Why companies shouldn't boast about using AI
9:15 The average person's impression of AI
10:45 When should startups start investing in PR?
13:25 A PR freelancer's first look at a startup
15:45 How to place stories into top-tier media
20:20 The future of journalism
22:00 Journalists need to develop their own brands
23:35 Yury's approach to crisis management
This episode’s guest:
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