Danielle Mileno is a seasoned communications executive with over 20 years of experience driving brand equity and reputation for premier global companies, and is currently the Managing Director and Head of Consumer PR at M&C Saatchi Sport & Entertainment North America. On this episode, she discusses the rising popularity of Formula 1 among luxury consumers, the importance of building authentic relationships in micro communities, and the role of cultural power in effective PR strategies.
Key Takeaways:
- F1's appeal to luxury consumers
- Cultural power is about shaping what people care about
- Current state of PR
Episode Timeline:
1:20\t\tIntroduction to Danielle Mileno and her love of sports
2:40\t\tDanielle's work with Manchester United
4:45\t\tWhat's happening these days at M&C Saatchi?
5:45\t\tThe rise of F1 and its appeal to luxury consumers
8:45\t\tNavigating a fragmented media landscape
10:15\tBuilding authentic relationships in micro communities
12:35\tFinding the right influencers for brand authenticity
14:50\tThe amazing appeal of Shaquille O'Neal
17:35\tCultural power should be the ultimate KPI
19:35\tTying cultural power back to the bottom line
21:30\tPR is all about relationships
23:00\tDanielle's thought leadership philosophy
This episode’s guest:
• M&C Saatchi Sport & Entertainment North America
• M&C Saatchi Sport & Entertainment North America on Instagram
Subscribe and leave a 5-star review:
https://pod.link/1496390646
Contact Us!
•\tJoin the conversation by leaving a comment!
•\tFollow us on Facebook, Twitter, Instagram, and LinkedIn!
Thanks for listening!