Kody Gurfein is the Chief Marketing Officer at Exiger, where she leads an award-winning marketing team that drives revenue growth, educates commercial and government stakeholders on critical supply chain issues, and transforms how the market thinks about risk management and AI. In this episode, she discusses Exiger's growth, mission, and innovative tools, such as ForcedLabor.ai, aimed at addressing forced labor in supply chains. Kody emphasizes the importance of clear communication in marketing, as AEO grows in importance, and offers valuable advice for young professionals entering the field.
Key Takeaways:
- Mentorship and sponsorship are crucial for young professionals
- AI is a tool, but critical thinking remains vital
- ForceLabor.ai aims to combat modern slavery in supply chains
Episode Timeline:
0:00 Introduction to Kody
2:00 Kody's relationship with Fast Company
4:30 What's happening at Exiger
6:15 How Exiger is bringing transparency to the supply chain
7:15 Exiger's mission
9:15 Exiger's work on identifying slavery in the supply chain
10:15 Supply chain challenges in the current political climate
13:10 The power of clear communication in AEO
15:30 Short vs. flowery texting
18:55 Internal shifts in PR caused by AI
20:00 Mentoring junior PR people in the AI era
23:00 Why critical thinking is more crucial than ever
25:45 Kody's thought leadership philosophy
This episode’s guest:
Subscribe and leave a 5-star review:
https://pod.link/1496390646
Contact Us!
•\tJoin the conversation by leaving a comment!
•\tFollow us on Facebook, Twitter, Instagram, and LinkedIn!
Thanks for listening!
","author_name":"Global Results Communications"}