Pete Gosling, Founder of Gosling Media, LLC. is a technology-driven marketing leader with 20 years of experience, specializing in combining strategic vision with hands-on execution. In this conversation, Pete discusses his new book 'Relentless Impact' and the significant changes brought about by AI in the marketing and PR industries. He focuses on the historical context of today's advancements, why everyone is a bit ADHD these days, and why leadership is lacking in the AI era.
Key Takeaways:
- AI's effect on the comms world
- Keeping up at a time of rapid change
- Leadership in the age of AI
Episode Timeline:
1:45\t\tThe genesis of 'Relentless Impact' and what it says about change
3:45\t\tNavigating change in the modern comms workforce
7:05\t\tThe role of AI in marketing and PR
10:10\tHistorical periods of change
13:20 \tAI for online publishing
15:50\tThe \"Relentless Impact\" mindset explained
18:46\tFinding signal in the noise
23:12\tHow being diagnosed with ADHD led to his new framework
23:55\tLeadership in the age of AI
25:10\tConclusion and call to action
This episode’s guest:
• Pick up a copy of 'Relentless Impact' at DesignTech.AI
• Follow Gosling Media at GDS.Pro
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