Barret Wertz, the New York Post Group's Senior Editorial Director of Commerce, is a lifestyle media veteran with over 15 years of experience in editorial, branded content, and celebrity collaborations. In this episode, he shares insights on building a personal style, the role of gift guides in commerce, and the challenges of navigating Google’s algorithm. He also provides a perspective on current economic trends and consumer behavior, with a focus on value-driven purchasing.
Key Takeaways:
- How a sense of style can help you with personal branding
- The current state of the retail economy
- Navigating Google's tricky algorithms
Episode Timeline:
0:00\t\tIntroduction to Barrett Wertz
2:30\t\tHow can the average guy develop a sense of style?
4:00 \tHow creating a personal style helps your brand
5:30 \tCreating commerce content at the New York Post
9:00\t\tChoosing which products the Post highlights
11:30 \tComparing and contrasting different products
12:30 \tWhat's the secret to a great gift guide
16:30\tHow to manage a writing team
20:45\tHow to understand Google from an Editorial perspective
23:55 \tContent used to be based on merit
24:30\tWhat does Barret's work tell him about today's economy?
This episode’s guest:
• The New York Post on Instagram
• The New York Post on X
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