{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"The Art of Scaling Companies and Clients with Mike Harris","description":"

Mike Harris, COO & Partner, UPRoar PR by Moburst, has helped hundreds of brands—from early-stage startups to global enterprises—launch products, build credibility, and navigate today’s fast-moving media landscape. In this episode, Mike shares how he helped grow UPRoar PR from a boutique startup into a nationally recognized, award-winning agency now partnered with Moburst. He also discusses how he helped Hyperice grow from a Kickstarter campaign to a $2 billion company and how AI is changing brand management. 


Key Takeaways:


- Mike's past work as an NFL field producer

- The importance of keeping your great employees

- How AEO is changing brand management 


Episode Timeline:


2:15 What is the NFL's streaming strategy?

4:45 The NFL's most intense fans

7:00 How did Mike help UPRoar scale to a national agency?

10:30 How does your culture change after 20 employees?

14:00 Mike's four-year strategy to scale his company for sale

17:00 Why AI can only do so much

19:15 How HyperIce grew to a $2 billion company

24:40 How is AI changing brand management 

29:00 Does AEO change messaging?

30:30 Mike's thought leadership philosophy


This episode’s guest:


• Mike Harris on LinkedIn

• Uproarpr.com


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","author_name":"Global Results Communications"}