Tim Gray is the Strategic Communications Advisor at Intelligent Relations, an AI-powered PR agency that helps brands earn meaningful media coverage. Before moving into PR, Tim spent more than two decades as a business and technology journalist, writing for The New York Times, The Wall Street Journal, VentureBeat, and CNN. In this episode, he shares insights into how Intelligent Relations’ Preston AI platform enhances PR workflows and simplifies pitch creation—while emphasizing the importance of balancing AI with human intelligence. Tim also explores the art of storytelling in PR and outlines his approach to thought leadership.
Key Takeaways:
- Balancing human and artificial intelligence in PR
- Creating new workflows with AI
- Where AI writing comes short
Episode Timeline:
0:00\t\tIntroduction to Intelligent Relations and Tim Gray
2:48\t\tThe Role of AI in PR at Intelligent Relations
4:45 \tHow we've rapidly changed our views of ChatGPT
5:59\t\tCreating a new workflow around AI
6:45\t\tThe client experience at Intelligent Relations
7:45\t\tHow Preston creates AI pitches
10:30\tHow AI affects junior-level PR people
11:30\tHow has Intelligent Relations changed over 7 months?
12:22\tBalancing human and artificial intelligence
14:00\tWhere AI writing falls short
16:00\tHow to make a story stick
17:45\tHow to get Tod to read your pitch
17:41\tTim's thought leadership philosophy
This episode’s guest:
Your host: Tod Perry
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