In PR 360's 300th episode, Tod Perry sits down with Linda Zebian, Muck Rack’s Vice President of Communications, and Matt Dzugan, the company’s Senior Director of Data, to discuss the evolving relationship between PR and AI. Together, they explore Muck Rack’s new AI-powered tool, Generative Pulse, along with its latest report on AI search. The conversation also delves into how AI is reshaping PR strategies and why earned media remains crucial for visibility in the age of artificial intelligence.
Key Takeaways:
- Why earned media is crucial for AI visibility and brand reputation
- Niche outlets are becoming more important in PR strategies
- The future of journalism in the AI era
Episode Timeline:
2:00\t\tMuck Rack's new tool: Generative Pulse
4:35 \tWhat does Generative Pulse look like for a client?
6:45\t\tGenerative Pulse helps in a crisis
7:30\t\tHow has AI changed the PR world and beyond in the past 18 months?
8:30\t\tPeople are using AI for retail purchases
10:22\tMuck Rack's AI search study insights
12:30\tWhy does AI love learned media?
14:15\tChatGPT's initial shortcomings
15:50\tStrategies for increasing AI visibility
21:00\tCrisis management with AI Tools
22:40\tIntroduction to AI agents
25:30\tBuilding the ultimate agent
28:40\tThe future of journalism and AI
This episode’s guests:
• Muck Rack's free report at GenerativePulse.AI