{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5dcc39baa20b6b9503a07b26/68f28eec888566c5b0a1fbea?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Why Promotional Products Still Matter in the Digital Age with Drew Holmgreen","description":"<p>In this episode of PR360, Tod interviews Drew Holmgreen, the President and CEO of PPAI, the largest trade association for the $27B promotional products industry. Drew shares insights on the industry's massive economic impact, the emotional connections created through branded merchandise, and how companies can integrate physical products into digital campaigns. He also addresses challenges faced by the industry, including trade disruptions, and explains how PPAI is navigating the choppy waters.&nbsp;</p><p><br></p><p><strong>Key Takeaways:</strong></p><p><br></p><p>- Memorable promotional products can create lasting impressions and connections</p><p>- How trade disruptions have impacted the promotional products industry</p><p>- The importance of positive leadership</p><p><br></p><p><strong>Episode Timeline:</strong></p><p><br></p><p>0:00\tIntroduction to PPAI and Drew Holmgreen</p><p>2:00\tThe scope and impact of the promotional products industry</p><p>4:20\tUnderstanding branded merchandise</p><p>6:54\tThe emotional connection of promotional products</p><p>9:45\tIntegrating merch with digital campaigns</p><p>11:45\tThe revenue potential of merchandising</p><p>13:00\tHoward Stern's aversion to promotional products</p><p>13:52\tMemorable promotional products and their impact</p><p>18:00\tCommon mistakes in merchandising</p><p>20:25\tThe creative side of the promotional products industry</p><p>22:00\tNavigating trade disruptions\t</p><p>27:40\tThought leadership philosophy and positive leadership</p><p><br></p><p>This episode's guest:</p><p><br></p><p>•<a href=\"https://www.linkedin.com/in/drewholmgreen/\" rel=\"noopener noreferrer\" target=\"_blank\"> Drew Holmgreen on LinkedIn</a></p><p>• <a href=\"https://www.ppai.org/\" rel=\"noopener noreferrer\" target=\"_blank\">PPAI.org</a></p><p><br></p><p>Subscribe and leave a 5-star review:&nbsp;</p><p>https://pod.link/1496390646</p><p>Contact Us!</p><p><br></p><p>•\tJoin the conversation by leaving a comment!</p><p>•\tFollow us on Facebook, Twitter, Instagram, and LinkedIn!</p><p>Thanks for listening!</p><p><br></p>","author_name":"Global Results Communications"}