Bridget Mercuri is the PR and Earned Media Director at AMPLIFY, a revolutionary boutique legal marketing and PR agency. She specializes in getting lawyers and law firms into the conversations and spaces that matter most—positioning them as thought leaders in an increasingly crowded legal landscape. On this episode, she shares the significance of earned media in the legal field, the importance of humanizing lawyers, and how to prepare clients for media appearances.
Key Takeaways:
- Amplify specializes in positioning lawyers as thought leaders
- The benefits of non-traditional media outlets
- The ins and outs of cruise law
Episode Timeline:
0:00\tIntroduction to Bridget Mercuri and Amplify
3:30\tThe importance of earned media in law
6:10\tBuilding relationships with reporters for effective PR
9:20\tHumanizing lawyers and their stories
12:00\tPreparing clients for media appearances
14:30\tHow can good PR solve current problems in the legal industry
15:50\tExploring non-traditional media outlets
18:00\tThe ins and outs of cruise law
21:30\tBridget's thought leadership philosophy
This episode’s guest:
• Email: Bridget@Amplifyforlawyers.com
• Email for lawyers: LFG@Amplifyforlawyers.com
• Amplify for Lawyers on Instagram