Jennifer Adler is the founder and CEO of Adler Public Relations. With more than 20 years of experience, she has represented high-profile clients across industries ranging from real estate and hospitality to healthcare, finance, and nonprofits. In this episode, she shares how luxury brands are adapting to shifting consumer expectations, the importance of crisis preparedness, and what it’s like working with Medieval Times.
Key Takeaways:
- The state of luxury brands in 2025
- How Jennifer started her own agency
- The basics of crisis management
Episode Timeline:
1:45\tIntroduction to Jennifer Adler and Adler PR
2:45\tHow to choose a luxury influencer\t
4:45\tHow are luxury brands positioning themselves in today's economy
7:25\tHas the idea of luxury changed over the past 20 years?
9:10\tHow does Jennifer keep her finger on the pulse
10:00\tPreparing clients for a crisis
12:00\tThe Coldplay debacle crisis
15:15\tThe importance of a cool head in a crisis
17:00\tThe quote that inspired Jennifer to start her own agency
20:20\tLessons Jennifer learned hosting the \"Earn It\" podcast
22:00\tWorking with Medieval Times
25:22\tJennifer's thought leadership philosophy\t
This episode’s guest:
• Adler Public Relations on Instagram