Kat Jones is the founder of Motiv, a California-based global communications company that has represented major names in entertainment and gaming, including Critical Role, Felicia Day, E3 and the ESA, Blind Squirrel Games, and more. In this conversation, she shares her journey in PR, from launching Motiv to shaping it into a trusted partner for some of the industry’s most influential creators and brands. She highlights how the principles of improv—adaptability, listening, and authenticity—translate directly into building meaningful connections with fans and communities.
Key Takeaways:
- Authenticity is crucial in engaging with fandoms
- How improv classes can help with PR
- The evolution of Motiv
Episode Timeline:
1:30 Kat's improv experience
3:45 How can improv experience help in PR?
6:15 Improv helps you understand perspectives
7:00 The importance of being strategic with pitches
9:00 The Motiv story
11:00 Motiv's name change
13:30 Kat's relationship to nerd culture
17:00 Actors who are disingenuous about their fandom
17:45 You have to be transparent with fandoms
18:45 What do other agencies get wrong when working with fan culture
23:20 How to match influencers and brands
26:10 Kat's thought leadership philosophy
This episode’s guest:
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