{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"Optimizing PR for AI Search with Jackson Wightman of Proper Propaganda","description":"

Jackson Wightman is the founder of the consumer tech PR firm Proper Propaganda and author of the bestselling book, \"The Tech PR Playbook.\" Here, he shares the unique benefits of performance-based billing, the importance of adapting to AI in search engine optimization, the value of staying open-minded when targeting media outlets, and why thought leadership is essential for clarifying ideas and strategies.


 Key Takeaways:

- PR strategies for AI search

- Performance-based billing in PR

- The importance for PR people to be open-minded


Episode Timeline:

1:30 What's it like working from Aruba?

4:15 Tod's time in Cuba

5:30 The Montreal/Long Beach connection

7:30 What separates Proper Propaganda from other PR firms

8:30 The benefits of paying on performance

11:00 AI search optimization for PR

13:00 Optimizing for bots

18:00 It's time to reconsider some legacy media sites

19:30 Non-traditional sites are popping up in AI search

20:30 The importance of being open-minded

25:00 Jackson's thought leadership philosophy




This episode’s guest:

• Jackson Wightman on LinkedIn

• Proper Propaganda's website

• Email Jackson@Properpropaganda.net



","author_name":"Global Results Communications"}