{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"Breaking Tech Clients into Mainstream Publications with Mike Atkinson","description":"

Mike Atkinson, an account director at Sage Communications, discusses the evolving landscape of cybersecurity and the role of public relations in managing crises and media coverage. He highlights current trends, including the impact of AI on cybersecurity threats, the importance of crisis communication plans, and strategies for breaking into mainstream media. Mike also shares insights on effective pitching and the significance of building relationships with reporters to enhance thought leadership in the tech industry.


Key Takeaways:

- AI's role in cybersecurity

- Building relationships with reporters

- Crafting the perfect pitch


Episode Timeline:

2:20\t\tWhat are the biggest stories in cybersecurity?

3:30 \tAI's threats to cybersecurity

5:20\t\tCrisis communication in cybersecurity

7:45\t\tHow does Mike stay informed on such a fast-moving industry?

9:45\t\tBreaking into mainstream media

11:45\tThe art of newsjacking 

12:45\tAI in the workforce

14:40 \tBuilding relationships with reporters

16:30\tCrafting the perfect pitch

20:20\tMike's thought leadership philosophy


This episode’s guest:


• Mike Atkinson on LinkedIn

• Sage's Website

• Mike's email: MAtkinson@AboutSage.com


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","author_name":"Global Results Communications"}