{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"Reimagining the Industrial Marketing Paradigm with Scott MacKenzie ","description":"

Scott McKenzie, managing director of Industrial Talk Media, a leading industrial education and entertainment platform, shares how he is making \"volcanic shifts\" in industrial marketing through podcasting. He emphasizes the importance of human connection in industry communication and identifies gaps in how companies market themselves. Scott also discusses successful strategies used by companies to attract talent and the necessity of understanding customer pain points in marketing efforts.


 Key Takeaways:

- Shifting industry marketing focus

- Authentic communication in industrial marketing

- Expanding the industrial talent pool


Episode Timeline:

1:45\t\tScott's 1982 Super Bowl performance

5:00\t\tIntroduction to Industrial Talk Media

8:00\t\tScott's background in industry \t

10:00\tThe networking benefits of podcasts

13:15\tThe industry blind spot with podcasting

14:45\tExposing the human side of industry

15:50\tCommunication skills in the trades

19:00\tThe importance of authenticity in podcasting

20:00\tHoles in industrial marketing strategies 

23:00\tSelling benefits, not specs

25:00 \tSuccessful strategies for attracting talent



This episode’s guest:

• Scott MacKenzie on LinkedIn

• Industrial Talk's website


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","author_name":"Global Results Communications"}