Chris Caggiano is the senior editor at Fareportal, a travel E-commerce brand, and Intelligent Relations, an AI-enabled PR software-as-service company. His writing has appeared in Inc., where he worked as a reporter, writer, and editor for 13 years, as well as in CMO, D&O Reporter, The American Lawyer, The Advocate, Business.com, among others. Here, he discusses how Preston, Intelligent Relations’ AI tool, aims to democratize PR for startups and explores the conflict between journalism and PR.
Key Takeaways:
- Developing a PR AI tool for startups
- Finding the balance between clients and journalists
- What makes good travel writing?
Episode Timeline:
1:15 Chris's work as a theater critic
2:17 Chris sang at Carnegie Hall once
4:40 What separates great travel writing from mediocre travel writing?
7:30 Intelligent Relations was created with AI in mind
9:15 The Preston AI
11:00 A Preston use case
13:30 How to insert your PR clients into journalism
14:30 Clients get frustrated by their coverage
16:30 The conflict between journalists and PR people
18:30 How PR AI falls short
19:15 Advertising clients who don't know how to talk about their products
22:00 PR is not advertising
22:45 Thought leadership versus promotion
26:10 It's about serving the reader
26:40 Who is this for?
This episode’s guest:
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