{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5dcc39baa20b6b9503a07b26/66bfb7594a224df83a17a4e6?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Successful strategies for marketing events and personal branding with Katie Zeppieri","description":"<p>Katie Zeppieri is a two-time TEDx speaker, author, social influencer, and media personality. She’s also the Founder and Chief Brand Strategist of The MicDrop Agency, an award-winning and fast-growing boutique PR and Marketing firm specializing in brand amplification for innovative companies and people. Here, she shares some strategies for successful marketing events and building a great personal brand. </p><p><br></p><p><strong>Key Takeaways:</strong></p><p>- Winning strategies for marketing events</p><p>- The current state of PR and marketing</p><p>- How to build a great personal brand</p><p><br></p><p><strong>Episode Timeline:</strong></p><p>1:30 What is the current landscape for PR and marketing?</p><p>2:40 What's PR's role in a world where people are telling their own stories?</p><p>4:30 What are some common SEP problems people are having these days?</p><p>6:45 How to get leads through events</p><p>10:00 MicDrop's biggest success stories</p><p>12:00 How MicDrop got a placement in the Wall Street Journal</p><p>13:10 Pitches that get on Tod's nerves</p><p>15:00 How MicDrop helps develop thought leaders</p><p>17:00 How professionals can build a better personal brand</p><p><br></p><p>This episode’s guest:</p><p>•&nbsp;<a href=\"https://www.linkedin.com/in/katie-zeppieri-1b58983b/\" rel=\"noopener noreferrer\" target=\"_blank\">Katie Zeppieri on LinkedIn</a></p><p>•&nbsp;<a href=\"https://themicdropagency.com/\" rel=\"noopener noreferrer\" target=\"_blank\">The MicDrop Agency</a></p><p><br></p><p><br></p><p>Subscribe and leave a 5-star review: </p><p>https://pod.link/1496390646</p><p>Contact Us!</p><p><br></p><p>•&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Join the conversation by leaving a comment!</p><p>•&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Follow us on Facebook, Twitter, Instagram, and LinkedIn!</p><p>Thanks for listening!</p><p><br></p><p><br></p>","author_name":"Global Results Communications"}