Duyen 'Jen' Truong is the Senior Vice President of Public Relations Operations at Sage Communications. A 20-plus-year PR professional with extensive public sector, commercial, and non-profit experience, Jen has led campaigns with global and national brands and government agencies such as the USDA, the Defense Department, and the Centers for Medicare and Medicaid Services. Here, she discusses how, as a Vietnamese refugee, she learned firsthand about the power of government and has brought that belief into her work as a PR professional.
Key Takeaways:
- How Jen fled Vietnam and came to America
- Challenges of working with government clients
- How Jen and Sage helped create MilitaryChildcare.com
Episode Timeline:
1:30 How Jen has witnessed the transformative power of government
4:15 Jen's arrival in America
4:40 Tod's mother's work for Vietnamese resettlement
6:45 The biggest challenges PR professionals face working with government agencies
8:00 Creating incentive packages for influencers and celebrities
9:45 Why government agencies can't take public positions on policy
11:30 The advantages of working with government clients
13:00 What PR pros should know about working with the government
15:15 PR can bring the government third-party credibility
16:00 How administration changes affect PR messaging
18:00 Sage Communications work with MilitaryChildcare.com
20:30 The erosion of trust in government
This episode’s guest:
• Duyen 'Jen' Truong
• Sage Communications’ Website
• Sage Communications on LinkedIn
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